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Friday, April 17, 2015

The Top 10 Signs You Need Better Software

Top_Signs_You_Need_Better_Business_SoftwareTake a couple of minutes to think about the business software systems your company uses on a regular basis. We’re talking about the ones you rely on to complete your core business processes. What comes to mind when thinking about them? Are you thinking positively about the way they make life easier for you and your employees? Or are you focusing on the ways in which you wish they could do better?

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Lables: Custom Software

Friday, April 17, 2015

The Top 4 Criteria for Evaluating an IT Provider

Evaluating_an_IT_ProviderBusinesses will often turn to outside IT providers to handle a number of technology needs ranging from complete managed services to consultation for specific projects. Each company has its own unique business technology needs, and no matter the needs, you should be able to find an IT provider that can fulfill them.

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Lables: Information Technology

Friday, April 10, 2015

The 5 Most Valuable Certifications Your IT Provider Should Have

What important IT certifications should your IT provider possess and how do they help your business?

IT_Provider_CertificationsRegardless of your industry, when you are evaluating companies to do business with in any capacity, a major part of the vetting process is determining their qualifications. Since many companies are good at selling themselves, this process can be challenging. If available, materials like case studies are a great way to evaluate certain qualifications, but one of the best methods is to look at a company’s industry-recognized certifications.

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Lables: Information Technology

Thursday, April 09, 2015

The Top 5 SEO Tips: The Do’s and Don’ts of Optimization

Do what is best for users, not for the search engine algorithms.

SEO_TipsWhat do Pandas, Penguins and Hummingbirds have in common other than perhaps sharing residence at your local zoo? If you answered, “they are all important Google algorithm-related terms for digital marketers to understand,” give yourself a gold star.

Google Panda and Google Penguin were a series of Google algorithm updates first introduced in 2011 and 2012, respectively. Google Hummingbird was a new search algorithm announced in September 2013. While each of these updates and new algorithm had an important impact on search engine optimization (SEO), digital marketers have to be careful not to put too much emphasis on them.

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Lables: Marketing

Friday, April 03, 2015

Why Your Pimple-Faced Nephew Cannot be Your IT Person

Here are the top five valuable services your company is missing out on by having one “IT guy” handle all of your technology needs.

Pimple-Faced_Nephew_IT_Person-1“My nephew is really good with computers. He can take care of our IT.”

Stop us if you’ve heard this one before.

When small businesses look for areas where they can cut costs or save money, one of the temptations is to hire one person—who may not even be a full-time employee—as the “IT guy” to troubleshoot any computer technology issues. Oftentimes, this individual is not a seasoned IT professional but a family member or acquaintance who is “good with computers.”

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Lables: Information Technology

Wednesday, April 01, 2015

The 28 Greatest Website Tips for Generating Leads and Increasing Sales

Company_Website-1When was the last time you evaluated your company website as a salesperson or representative of your company? When managers assess the success of their sales and marketing staff, they typically evaluate them in terms of how many new leads they generate and how many sales or customers they acquire. Shouldn’t you evaluate your website the same way?

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Lables: Web Design

Friday, March 27, 2015

Don’t Get Tricked! Beware of Deceptive User Interfaces

DarkUserInterfacePatternsIn this post, Joe Zeoli, Senior Website and Graphics Developer at Miles Technologies, discusses how designers use dark user interface (UI) patterns to manipulate the behavior of website users.

User Interface (UI) designers use concepts of human psychology to decide how to provide the best experience possible for their end users. They employ the 10 main usability heuristics to make sure the system developed is as usable as possible.

As with most things designed with good intentions, there are always people who will twist a tactic to their own advantage. A Dark UI Pattern is a design that utilizes the same psychology concepts—like user perception (see chart below)—but instead creates an interface designed specifically to trick users into doing things that support a business model or agenda.

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Lables: Web Design, Joe Zeoli

Wednesday, March 25, 2015

Lessons in Business Email Policy from Hillary Clinton

The recent revelation that Hillary Clinton did not use an official government email address during her four years as Secretary of State teaches us important lessons about having a sound business email policy.

BusinessEmailPolicyThe intersection of business email policy and information security was brought to the forefront recently, when during a House Committee investigation into the attack on the American Consulate in Benghazi, it was discovered that former US Secretary of State Hillary Rodham Clinton used her personal email account for government business correspondence.

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Lables: Information Technology

Thursday, March 19, 2015

Top Four Content Marketing Mistakes and How to Avoid Them

ContentMarketingContent marketing is becoming increasingly popular, especially in the field of digital marketing, as an alternative or supplement to some more traditional marketing tactics like cold calling, advertising and sales pitches. If you are taking a content-oriented approach as a key part of your marketing strategy, it is important to make sure you are reaching the right audience in the right way.

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Lables: Marketing

Friday, March 13, 2015

The Importance of Business Continuity in Your Disaster Recovery Plan

DisasterRecoveryPlanWhile businesses hope they will never be faced with disasters, it is important to formulate a plan to prepare for the worst. Every company should have a documented disaster recovery plan (DRP), which is a process or procedure to recover its IT infrastructure in the event of a disaster.

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Lables: Information Technology

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